Woollets

Woollets was born out of a desire to do better for the environment. Karen Mayhew, a sheep farmer, wanted to find a new market for the thousands of pounds of Wisconsin grown wool that was being thrown into landfills because there wasn’t a market for it. Elaine Becker was concerned about the overharvesting of the planet’s peat bogs, the largest carbon sink protecting against climate change. Woollets pays a fair price to Wisconsin sheep growers, diverting wool out of the landfills. Then the wool is heat pelletized, creating Woollets, 100% wool pellets, repurposing a waste product into a sustainable alternative to peat and petroleum-based soil additives.

Sustainability is the guiding principle of Woollets and is evident in our practices, from buying second use 5 gallon buckets to shipping in reused boxes and bags. If your order arrives in a box labelled chicken nuggets, that’s our sustainability commitment at work. 

Winner of the 2024 Wisconsin Innovation Award in Agriculture, Woollets offer the following benefits:

Increases water retention (water 25% less)

Renews soil and feeds plants

Slow release organic fertilizer NPK 9-0-2

Increases yields

Sequesters carbon

Sustainable, All Natural, Organic

Replacement for Unsustainable Peat